The fourth generation of the Toyota Highlander is coming to dealership lots as soon as February. This next-generation midsize SUV is completely redesigned from the ground up. In order to kick off the new ad campaign, Toyota is debuting a 60-second commercial spot for the all-new Toyota Highlander during the Big Game. Football fans all over the U.S. will get the first glimpse of a new ad campaign set to run until July.
The new Toyota Highlander features practical family solutions such as the option of seven- or eight-passenger seating and a standard Toyota Safety Sense™ 2.0 suite of features. There’s also high-tech and performance-oriented features such as the new addition of an efficient hybrid powertrain and the inclusion of Apple CarPlay®, Android Auto™, and Waze and Amazon Alexa compatibility. Plus, with a bold new design set on the 2020 Toyota Highlander’s new TNGA-K platform, drivers will ride in style.
Toyota has a habit of debuting new ad campaigns for vehicles during the Big Game. In 2019 both the 2019 RAV4 and Supra made their TV debut at the same time, and Toyota also had spots during the 2012, 2015, and 2018 games. Keep your eyes peeled for the all-new Toyota Highlander while you tailgate.
Experience the latest iteration of the Highlander for yourself when you stop by Ken Nelson Toyota for a test drive.