2021 Venza and RAV4 Earn Top Safety Awards from IIHS

2021 Toyota Venza | Dixon, IL
2021 Toyota Venza | Dixon, IL

If you’ve been eyeing the 2021 Venza or 2021 RAV4, you now have one more reason to bring either model home. The 2021 Toyota Venza and 2021 Toyota RAV4 recently earned top safety awards from the Insurance Institute for Highway Safety.

The 2021 Toyota Venza and RAV4 are both all-new electric SUVs complete with stellar efficiency numbers, intelligent technologies, and an emphasis on safety. That dedication was rewarded with a 2020 IIHS Top Safety Pick for the 2021 Toyota Venza LE. The Venza XLE and Limited did even better and both drove off with the highly coveted Top Safety Pick+ Award.

The 2021 Toyota RAV4 shared a similar experience. Its SE and XSE trim levels both earned Top Safety Pick awards, while the XSE complete with the comprehensive Technology Package earned the Top Safety Pick+ award.

All vehicles vying for a Top Safety Pick need a “Good” rating in a series of crash tests that evaluate everything from overlap front crashes to rollover tests.

Thanks to the standard Toyota Safety Sense suite of advanced driver-assist features, the Venza and RAV4 also excelled in the vehicle-to-vehicle and vehicle-to-pedestrian front crash prevention tests with the highest possible “Superior” ratings.

Celebrate these model’s recent achievements when you stop by Ken Nelson Toyota in Dixon to test-drive some of the Venza and RAV4 models in our inventory.

Toyota to Provide Free Safety Software Starting Early Next Year

Toyota to Provide Free Safety Software Starting Early Next Year | Dixon, IL
Toyota to Provide Free Safety Software Starting Early Next Year | Dixon, IL

Starting in January 2021, Toyota will provide its Total Human Model for Safety software free for users worldwide.

Understanding THUMS

Toyota first launched this software system, often referred to by the acronym THUMS, in 2000. It was the world’s first software to simulate a virtual human body and analyze crash injuries.

Since that time, Toyota has updated THUMS to include human models of different ages, genders, and physical attributes. The company has also increased the fidelity of the software’s bone structure, musculature, internal organ, and brain simulations. This means that THUMS can now analyze potential injuries to both car occupants and pedestrians.

Representatives from Toyota claim that THUMS is a massive leap forward over physical test dummies, as the virtual simulations more accurately depict the particular shapes and strengths of different human body parts during an impact.

Influential tech for all

THUMS is currently in use at over 100 universities, suppliers, vehicle manufacturers and research institutes globally, with the National Highway Traffic Safety Administration and Insurance Institute for Highway Safety considering making THUMS a part of their assessments.

Seigo Kuzumaki, Toyota’s head of advanced R&D and engineering, says the decision to make THUMS freely available is an attempt “to further enhance vehicle safety across the entire automotive industry and to help reduce traffic injuries and fatalities.” Toyota hopes making THUMS freely available will both further vehicle safety research and enable users to improve the system’s human models.

Celebrate the brand’s progressive technologies when you stop by Ken Nelson Toyota to test-drive a shiny new Toyota model.